Reporting from the BBC website, Wednesday, September 7, 2011, the company's advertising Phones 4U mobile phone showing a picture of Jesus smiling and flashing a thumbs-up, while his right hand pointing toward the front. Beneath the picture was displayed the words "There is magic in the Samsung Galaxy Android."
98 complaints this ad invited the public who feel offended. Phones 4U Party said the ad was not intended to harass Christians. They explain the depiction of Jesus as it is to show the Christian image of a cheerful, positive, and contemporary.
The advert was published on 21 April this year, exactly a week before Easter. ASA noted that the complaints that get complained about the use of the Sacred Heart of Jesus and the dikartunkan for the promotion of cell phones, plus the fact that the advertisement was published on Thursday.
Immediately after receiving the complaint, the Phones 4U apologized and pulled the ad. They also sent a personal apology to every one who sends the complaint.
In his apology, Phones 4U states understand and regret that the ad was developed into a kind of mockery. ASA parties accept the apology and regret the impressions of religious harassment in an ad.
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