Sell ​​Rendang Malaysian company in the Netherlands

Malaysia-based food company, Dewina Food Industries Sdn Bhd - the flagship brand of halal products' Brahim's began targeting the European market, the Netherlands.


Dewina, pioneer of premium processed food products utilizing the Dutch market as a stepping stone to penetrate the European market. Netherlands foreign investment agency, Agnes Seah, said Dewina whose products have been circulating in Europe, is considering capture market opportunities in the country's halal food. His strategy: set up fast food outlet for local residents or passengers in transit; does not merely distribute the sauce, pasta, and their food products.
"Some locations are being considered, most of its options in Amsterdam," he told Bernama, reported bleak Borneo Post, Thursday, September 8, 2011.
Set up outlets in the Netherlands is the first foothold in the restaurant business Dewina. Ready for their big investment drizzle in the next three to five years.
The Netherlands is a promising market for halal products. Amsterdam Schiphol International Airport is the main transit center, especially for passengers traveling between Europe and the Middle East. Port of Rotterdam even be the only port with halal certification in Europe.
In addition, from 30 million Muslim population in Europe, 1 million of them were in the State Windmills. And it turns out, many non-Muslims who prefer kosher foods.
What are some foods that are imported into the Netherlands Malaysian company?
One rendang. Yes, rendang! - Authentic Padang food have just received the title as the most delicious food in the world according to CNN poll.
There are two types produced Brahim's rendang: chicken and beef rendang. "Meat Rendang is a traditional Malay food favorites," written in Brahim's website.
Rendang sold purportedly derived from beef - lean, boneless and seasoned with various spices, such as coconut milk, onion, galangal, lemongrass, ginger, tamarind, turmeric leaf. "This dish has a savory sauce superlezat eaten with rice or bread."
Rendang is made in Malaysia are also easy to prepare. "Open the outer wrap, then put the bag of rendang in hot water for three minutes. Then, open the wrapper, and serve immediately."
Malaysian rendang style marketing is more advanced than the actual production of housing rendang increasingly rampant in Indonesia. One of them, rendang Union Farah, who also often taken as souvenirs abroad.
Promotion of indigenous Indonesian rendang abroad currently inflamed Chef William Wongso who devote themselves as "ambassadors rendang '. Tireless, William introduced the West Sumatra caramelized beef rendang curry aka Minang versions in various international forums. (Kd)